​Чеклист по техническому SEO для B2B/SaaS

​Чеклист по техническому SEO для B2B/SaaS

49+ факторов, которые вы ДОЛЖНЫ проверить, чтобы убедиться, что ваш сайт не сломался.

Весь список с картинки:

1. Search Console Errors

Duplicate without User-Selected Canonical:

— For low-quality URLs, block them

— For good-quality duplicates, review related pages

Alternate with Proper Canonical:

— Ensure understanding of why Google can crawl and find the pages

— Consider blocking via robots.txt if necessary

Duplicate with Different Canonicals:

— Verify user-declared vs. Google-selected canonical

-- If incorrect, inspect URLs from the report

-- If URLs aren't worth indexing, use robots.txt

Discovered/Crawled but Not Indexed:

— For non-valuable content, block them

— For valuable content:

-- Add internal links

-- Update the content

-- Check for duplicates

-- Resubmit to GSC

2. Javascript

— Main content not visible/interactive without JS

— Fragmented URLs ( #! and ?page=10 etc.)

— Blocking JS files in robots.txt

3. UX/Template Level

— No hidden content

— Proper header flow (H1 > H2 > H3) and heading issues (missing H1, duplicate H1s)

— Optimization efforts for title tags/H1s? (Adding keywords)

— Internal linking using Breadcrumbs?

— Internal linking using "Related Posts"?

— Internal linking between use case pages - homepage - blog pages?

— Review CTAs (above-the-fold, inline & pop-ups)

— Prioritize in-product images/videos

— Fix page speed issues

4. Canonicalization

— Homepage not canonicalized

— Non-www & /index.html versions of the URLs not 301-redirected

— URLs can be accessed through both secure and non-secure protocols

— URLs don't resolve to a single case

— Trailing slashes creating duplicate content

— Parameter URLs creating duplicate content

— Canonical tag not included on the site pages

5. Sitemap

— No XML Sitemap for the site

— Sitemaps not submitted to Google or Bing

— Errors in XML sitemap (Non-200s, Non-Indexable URLs)

— Important pages not included

— Sitemap index present? (WordPress does this)

6. Robots.txt

— Is robots.txt file missing?

— No sitemap declared

— Important pages blocked?

— Crawl delays present?

— Important pages are broken

7. Crawl

— No custom 404 page

— Broken internal links

— Broken external links

— Broken redirects

— Redirect chains

— Orphan pages

— Internal search not indexed

— Inefficient pagination setup (Infinite scroll)

— Most of your content should be around level 2-3

8. Session/Source

— Images served via CDN/Next Gen

— Feature image(s) that's at least 1200px wide and a height of ~720px

— Unique Images (Not stock images)

— Disable Yoast plugin /attachment image issue

9. Schema

— No structured data

— Errors in structured data

— Site missing important schemas (Organization, Article, SoftwareApp)

10. Basic EAT

— Author info not displayed

— No contact us page, privacy policy page, TOS page

— Include Testimonials & Third-Party reviews (e.g: Capterra)

— Linking between social channels and our site

@MikeBlazerX

Ссылки из поста:
– https://twitter.com/jessjoyce/status/1697277398453...
– https://t.me/MikeBlazerX

Источник новости https://t.me/mikeblazerx/2194...